#DepopYourDecade
The Brief
Make Depop the talk of the town.
The Insight
40% of Gen Zs envy previous generations because they lived in amazing times.
The Idea
We added a new feature so that buyers can choose and buy clothes from
the era they’re nostalgic for.
Then, they can choose the occasion they want to dress up for and maybe even
go out and relive a previous time.
Group Members: Ocean Wachirapornprut (Me, Producer), Weston Calver (Copywriter), Xia Atez (Art Director)
*Complete as D&AD New Blood 2025 submission
Case study video
